LAVic Branding

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Little Athletics Victoria is proud to to display our new brand, which was officially launched at the opening ceremony of the Australian Little Athletics Championships in Brisbane over the weekend. In a spirit of cooperation and unification Little Athletics Victoria have adopted their logo in conjunction with Little Athletics Australia.

What is a brand?
It is more than the visual representation of a corporate logo, it is the feelings, associations and values that everyone involved shares.

Brand Essence
The core of our brand:
Having a go

Brand Values
The attractive qualities that define our brand:
Accessible / Professional / Safe / Honest / Inclusive / Diverse / Progressive /Innovative / Encouraging / Everywhere

Brand Personality
Our personality communicates our differentiation:
Fun / Caring / Friendly / Approachable / Dedicated / Inspirational / Confident / Respectful / Trusted / Fair

Brand Benefits
The benefits offered to clients by our brand:
Fitness / Physical activity / Social inclusion / Develop communication and motor skills

Brand Attributes
The key distinguishing features of our brand:
Healthy lifestyle through family and community involvement in athletic activities

What are the Little Athletics positioning statements?
There are three positioning lines that are used for various Little Athletics communications:
1. Be Your Best
Used in external marketing communications
2. Foundation for all Sports
Used in corporate communications
3. Family Fun and Fitness
Used throughout various materials

Our new identity represents a love for Little Athletics and celebrates our passion for having a go. Our new colours take inspiration from the very environment Little Athletics takes place in. Blue represents the sky above our heads and green, the grass under our feet.